Logo Licensing – The last time you went shopping, did you happen to notice that some product packaging feature award logos? These award logos have been licensed by the company conferring the award, giving the product’s company the right to feature the award logo on their package. Award-winning products drive sales for the winning companies because consumers respect those who confer the awards and brands that win them.
Content Licensing – Today’s consumers recognize reviews as a critical element in their purchasing decision process. In order to use stellar reviews from another website or quotes from acknowledged experts and publishers to promote your products, you need to license that content. A content license gives you the legal right to use these pieces in your advertising or on your website.
Image & Video Licensing – Do you want to take your marketing campaign to the next level? The easiest way to do this is with great visual elements. Licensed images and videos are an easy way to add “juice” to an ad or social media post. Image and video licensing gives you the right to use someone else’s images and videos in your content or ad without violating their copyright for the material.
Licensing can drive more traffic to your product or service offering. Potential customers recognize and respect the well-established publications that confer product and service awards. When your brand partners with and licenses from these publications, their brand power elevates the profile of your product and service, ultimately lifting sales and increasing revenue.
Licensing also helps your brand stand apart from the competition. Consumers value the removal of guesswork from their purchase process by reading user reviews and noting the awards and recognitions certain products have received from authoritative publications.
Licensing also helps you avoid the pitfalls of legal liability by protecting copyright and brand marks.
Earned media refers to brand recognition not created (or owned) by the brand. Why is earned media important? Well, according to Nielsen, earned media is the most trusted form of media!
Here are a few examples of earned media:
Reviews or Awards – A publication does a review of your product/service and offers an “Editor’s Choice” recommendation.
Social Media Share – Someone shares or retweets your post about a product or service.
Blog Post – A blogger mentions your product or service in a positive light in one of their articles.