A Sweet Content Marketing Partnership: Hershey & the NCAA
During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,
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Is Quality Content an Endangered Species?
I can’t play the harmonica. I have a half-dozen “how to play the blues harp” handbooks in my desk drawer,
6 Quality Content Myths
My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value
Throw Tradition Out the Window
Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return
Multicultural Branding with Marco Blankenburgh
While facilitating at this year’s Middle East Leadership Academy in Muscat, Oman, EnVeritas Group’s CEO Brice Bay had a chance
New Promotions Open Doors for Greater Success at EVG
Even though 2012 brought many great changes and milestones, we’re expecting 2013 to be even better and busier, making it
Pinterest = Social Media Success
It’s no secret around the EVG office that I’m a fan of Pinterest. There’s general agreement that it’s a cool
Google as Publisher? Why Not?
When news broke this week about Google’s purchase of Frommer’s online travel guides, the immediate discussions around here involved how
Online Travel Industry, Meet Content Strategy…
Is the travel industry coming to terms with the strategic importance of content marketing in the e-commerce environment? At this
Custom Content Conference
I have just returned from the Custom Content Conference in Charleston, and as a first time attendee I came away
Thoughts from PhoCusWright@ITB 2011
Our European team is working day and night to stay on top of the latest trends and technology, particularly in