Should A Marketing Agency Care About Writing Great Content? (Yes!)
Recently, a coworker shared this really interesting video by Marcus Sheridan in which he discusses “Why Most SEO Companies Are
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Good Content Can Solve Your Problems Before They Arise
When clients reach out to us for help, it’s usually after a problem has already arisen. But a solid, custom
How to Use the Analytics Data You Gather
You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re
Outsourcing Content Dos and Don’ts
You can’t always do it all. In fact, when it comes to creating content, many people don’t feel that they
The Frustrations of Non-Chronological News Feeds
While I’ve never been a huge fan of non-chronological news feeds on social media, I (and the rest of the
Offline Shopping & Targeted Ads
It has happened to a lot of us. Whether you’re in the store on the hunt for sports apparel or
WOW Moments: Chick-fil-A
If you follow me on LinkedIn, you know that I make efforts to call out amazing moments whenever they happen.
What Should Go Into a Content Marketing Plan?
It doesn’t matter if you’ve been working with content marketing for a long stretch or if you’re just starting out,
10 Common Content Marketing Myths
According to Julia McCoy’s article on the Content Marketing Institute’s blog, “9 Stats That Will Make You Want to Invest
Content Marketing for Financial Service Companies
Many financial service companies are now trying to add content marketing to their plates. This is great, but there are
What You Need to Know About Performing a Content Audit
When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re