Writing for Confusion: How to Avoid It and Improve Clarity in Your Writing
The other day, I was part of a conversation where a friend used the phrase “writing for confusion” to describe
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Is Your Digital Marketing Strategy Telling the Right Story?
Stories are powerful tools. Humans are hardwired to tell stories and to want to hear them. Successful brands recognize the
Creating Quality Higher Education Content
It’s essential for institutions of higher education to create great content. Not only do prospective students look at higher ed
How to Spend Less Time Searching for Stock Photos
Once upon a time, I had the same self-imposed rule for stock photo sites as I did for boring books:
Make a Name for Yourself as a Fashion Blogger with These 8 Tips
So, you’re a fashionista with a passion for writing and sharing trendy pieces with others. You’ve scrolled past your favorite
Outsourcing Content Dos and Don’ts
You can’t always do it all. In fact, when it comes to creating content, many people don’t feel that they
How Influencer Marketing Works
Have you considered influencer marketing, but aren’t sure how to get started? You may choose to set it up in
Settling the Score: Discrepancies in Location Data from Analytics and AdWords
Have you ever noticed discrepancies in location data from Analytics and AdWords? Many marketers have, and it leaves them wondering:
What You Need to Know About Performing a Content Audit
When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re
And So Begins Mobile-First Indexing
It’s finally time! For school to be out, for spring allergies to start going away (please!), and for mobile-first indexing.
How Voice Search Impacts SEO
Are you a facts junkie? If you’re like me, you find yourself diving down knowledge-gathering rabbit holes. Say you’re on