Agile Creativity a Boon to People-Focused Content
Several months ago at SES NYC, I had the opportunity to attend a session led by Jon Ball of Page
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How not Why is the Question
Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton
Chasing a Digital Unicorn
The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you
Helpful Marketing Techniques to Capitalize on Back-to-School Sales
It’s that time again. All the students are heading back to school, and your inbox is flooded with back-to-school marketing
Is It Worth Updating Your Website?
Navigating the World Wide Web has become a labyrinth of digital material in recent years. While fields like user experience
Snapchat Too Personal for Business?
“I like the idea of using Snapchat for business, but I believe that there are far more social media sites
8 Reasons Why Business Majors Make Great Content Marketers
With graduation looming on the horizon for senior business majors, many are still frantically looking for a place to land
Website Design: ADA Accessibility Standards Matter
Those of us with good health take using the Internet as a given. We watch videos, skim text and consume
How Universities Can Reach Students Through Vlogging
With technological innovations come opportunities for institutions of higher education to connect with prospective students. Vlogging, or video blogging, is
Writing for College Students
As a recent college graduate and member of the coveted 18-34 demographic, I’ve encountered a lot of marketing that is
Simple College Math: Students + Blogging = Enrollment
Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage