Making an SEO Case for Specialized (Subject Matter Expert) Writers
EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a
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How to Create a Successful Social Media Calendar
All your marketing efforts, social media included, should be purposeful and strategic. You wouldn’t show up to record a TV
What’s Involved in an ADA Website Accessibility Test?
Since Chip and Joanna Gaines started putting shiplap on every wall they could find and Jonathan and Drew Scott began
Social Media Etiquette: 5 Practices for New Hires
In today’s tech-connected world, social media use has exploded. While businesses once restricted the use of social media in the
BuzzFeed, FuzzBeed and the Unbearable Blandness of Focusing on Shareability
On February 3, 2015, the viral content megalith Buzzfeed registered 14,450,212 unique visitors, according to Quantcast, a company that measures
Reduce. Reuse. Repurpose.
With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be
Social Media Today: A Cautionary Tale
The pitfalls of social media are well documented. There was the Kenneth Cole tweet equating “boots on the ground” in
Get Schooled: 4 Ideas for the New University LinkedIn Pages
Think about the 238 million members of LinkedIn, most of whose profiles include their job description and where they went
Three Ways Universities Achieve Social Media Success
With nearly 100 percent of college-bound students active on one social media platform or another, higher education has their target
10 Digital Marketing Nuggets from iMedia UK 2013
Eric Ingrand, EVG’s VP of Content Marketing EMEA, recently returned from iMedia Summit (click here to find out about other
Social Media Marketing is a Two-Way Street
In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of