Is There a Hole in Your Content Strategy?
Recently, something sparked a long-buried memory of a folk song I learned in elementary school. I knew the first line,
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Create a Content Garden: Cross-Pollination & Your Marketing Strategy
Like many who are stuck at home during quarantine, I’ve spent a lot of time getting my hands dirty in
The Brand-Building Value of Content Marketing
Content marketing is an investment in brand equity. Consider that a piece of content is a durable asset that helps
How to Avoid Tone-Deaf Content Marketing
The entire world is in a tailspin. If you sit and think about what’s happening long enough, you can work
Key Elements of Narrative and How to Use Them in Your Content Marketing
Long before we could write, people told stories. Unsurprisingly, we still gravitate to narratives when seeking information. Using narrative elements
Don’t Create Content for Its Own Sake
One of the biggest mistakes made in marketing is to produce and publish content for the sake of publishing content.
5 Tips for the Right Mix of Social Content
Too much straightforward self-promotion and you’re likely to lose your audience. Too many memes and they stop taking you seriously.
The Importance of Storytelling in Your Content Marketing Strategy
Have you ever wondered why so many of us are familiar with the fairytales of Mother Goose or the Brothers
Destination Content: How to Write for Parents
Last month, I wrote about best practices of writing destination content. It led me to consider how much more I
Destination Content: How to Write it Best
At the beginning of January, I decided that I’d like to be a runner. Running is something I’ve never been
Creating Quality Higher Education Content
It’s essential for institutions of higher education to create great content. Not only do prospective students look at higher ed