Building the Most Efficient Google Ads Account at Any Budget
As cash flow and economic concerns fluctuate, so may your budget for advertising. Big or frequent changes to monthly budgets
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Measuring the Success of Your Marketing Campaigns: Tracking and Conversions
It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.
EVG’s SEO/SEM Services, Explained
You might have heard of SEO and have a basic understanding of it, but when you’re thinking about your own
What’s In an EVG SEO Metrics Report?
It’s EVG’s philosophy that SEO work needs to be helpful, ethical, and clear. To that end, we strive to create
Why People Bounce Off Your Site and What You Can Do to Change It
You’ve done the work. You’ve built your website. You’ve designed and created and optimized to the best of your ability
When Should You Update Your Website?
How do you know when it’s time to update your website? If you recently updated your site and are just
What You Need to Know About Content Marketing and Healthcare
In the age of Googling health symptoms to determine whether you need medical assistance or can get by with home
Best KPIs for PPC, SEM
When you’re building a PPC account, you need to keep your goals in mind. This will affect everything from your
10 Common Content Marketing Myths
According to Julia McCoy’s article on the Content Marketing Institute’s blog, “9 Stats That Will Make You Want to Invest
What You Need to Know About Performing a Content Audit
When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re
Addressing Data Privacy Concerns
With recent concerns coming to light about data privacy and social media, it’s more important than ever to be transparent