Secure Search, Not Provided and Hummingbird
What a week for Google! First the buzz-killing, Post-Prism, Secure Search piece from Danny Sullivan seemed to catch a lot
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User Generated Content
From Facebook to retail sites, user generated content (UGC) is dominating the Internet. UGC is text published by individuals, often
Get Schooled: 4 Ideas for the New University LinkedIn Pages
Think about the 238 million members of LinkedIn, most of whose profiles include their job description and where they went
10 Mobile Apps for the Busy Marketer (Part 2)
In part one of my 10 Mobile Apps for the Busy Markerter series, I listed 4 apps that I like
4 Creative Content Marketing Ideas to Boost University Admissions
On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and
Google Analytics for Busy Hotel Managers
Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code
How is Content Marketing Changing the Game of Public Relations (PR)?
Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of
Don’t Assume: Social Media Training for Employees
To (probably) quote Cicero, when it comes to social media marketing, don’t put the cart before the horse. In this
Penguin 2.0: Get your house in order
Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,
Give a Hoot About Social Media Management
By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with
The Smart Way to Localize Your Website
You don’t need to be Coca-Cola to have a multilingual website. If you want your business to boost sales abroad,