Sofitel

Sofitel and EnVeritas Group began their partnership in 2013 to create multilingual, immersive stories for the brand’s EMEA properties.

The Client

Sofitel is one of the world’s leading luxury hotel brands, combining French luxury with local culture. Since 2013, Sofitel and EVG have partnered on projects ranging from multilingual content creation and optimization to blogging and localization for the brand’s mobile app.

Challenges

Sofitel’s marketing team in the EMEA region needed a partner for storytelling. They approached EVG to help shape and execute the project.

Each EMEA hotel has a unique identity—a blend of design, culture and gastronomy—which sets the stage for a robust digital storytelling campaign. The client asked EVG to help them turn those differentiators into compelling content.

Solutions

EVG created custom content focused on the experience offered by each destination. Delving thoroughly into the unique selling point of each hotel was only possible via a thorough understanding of the brand, its image and the hotels themselves. Local writers and editors drawn with EVG’s network of more than 1,000 allowed for superior customization.

  • Gather detailed information about each hotel through photos, descriptions and a detailed presentation defining the theme, style and personality of the hotel. EVG also conducted calls with local managers to understand the hotel’s atmosphere and research guest experience.
  • Create content in line with the brand’s unique tone and style to tell the story of the individual hotel in multiple languages.
  • Achieve a high level of quality while integrating the comments and objectives of all stakeholders.
  • Localization of the content into the desired languages, keeping all stakeholders involved in the editing process in order to ensure the project’s cohesiveness and the highest quality in all languages.