Sofitel and EnVeritas Group began their partnership in 2013 to create multilingual, immersive stories for the brand’s EMEA properties.
Sofitel is one of the world’s leading luxury hotel brands, combining French luxury with local culture. Since 2013, Sofitel and EVG have partnered on projects ranging from multilingual content creation and optimization to blogging and localization for the brand’s mobile app.
Sofitel’s marketing team in the EMEA region needed a partner for storytelling. They approached EVG to help shape and execute the project.
Each EMEA hotel has a unique identity—a blend of design, culture and gastronomy—which sets the stage for a robust digital storytelling campaign. The client asked EVG to help them turn those differentiators into compelling content.
EVG created custom content focused on the experience offered by each destination. Delving thoroughly into the unique selling point of each hotel was only possible via a thorough understanding of the brand, its image and the hotels themselves. Local writers and editors drawn with EVG’s network of more than 1,000 allowed for superior customization.