Rezidor

EVG’s partnership with Rezidor began in early 2009; since 2012, EVG has created 3D images of meeting rooms and event spaces to help the client’s individual hotels market their meeting, conference and event facilities (MICE) more effectively.

"EnVeritas provides our hotels with high-quality 3D floor plans that showcase the meeting spaces in the best possible light. Their proactive, customer-oriented approach has made it a pleasure to work with them. EVG is a true partner, the partnership continues to evolve as does our business. They are brand advocates and enforce brand standards and elevate any situations, questions, and concerns."

The Client

Rezidor Hotels, part of the Carlson Rezidor Hotel Group, is headquartered in Brussels, Belgium, and comprises approximately 440 hotels in Europe, the Middle East and Africa.

The 3D images project is one component of EVG’s larger collaboration with the client.

Challenges

Hotels in the Rezidor group face stiff competition for their MICE facilities. Until now, most hotels only had the option of 2D floor plans, which do not engage potential clients or enable them to visualize the available meeting spaces more easily. In order to compete, meeting and events managers at the hotels needed a more effective way to showcase their facilities to potential clients. Rezidor and EVG worked together to produce a three-level offering (basic, advanced, premium) that allows hotels with significant meeting and event facilities to create 3D floor plans for on- and offline marketing purposes.

Solutions

EVG creates three types of 3D floor plans for hotels that choose this service:

  • Basic: 3D floor plans with color and texture but without furniture
  • Advanced: 3D floor plans with color, texture and furniture, along with the option of additional images showing different furniture configurations
  • Premium: Similar to advanced 3D floor plans, but integrated on the website with clickable pop-up boxes offering a photo and a brief description/spec of the space
  • All floor plans include labels (toilets, cafés as well as meeting room names)
  • All are integrated on the website with a capacity chart corresponding to each meeting room
  • All are provided in JPG, PNG and PDF formats, and other formats upon request
  • They can be used in printed brochures and for posters as well as online and in emails

3D images help grow meeting/event conversion rates, help event planners visualize space and set the facility apart from competitive properties.