FRHI
EVG partnered with FRHI in 2014 to provide Instagram account management for the Swissôtel and Raffles hotels’ accounts. Work continued on this project throughout 2015.
The Client
FRHI Hotels & Resorts, with its headquarters in Toronto, ON, is a worldwide luxury hotel company that manages three brands: Fairmont, Raffles and Swissôtel.
EVG has provided FRHI with content for their corporate website and their Fairmont Moments website for more than five years.
Challenges
FRHI lacked the time and internal resources to efficiently grow the Swissôtel and Raffles Instagram accounts, which play a key role in social media marketing for the hospitality leader given the visual focus of the channel.
In September 2014, EVG assumed the management of these two accounts with the goal of helping FRHI increase their Instagram presence, attract new followers and amplify their social voice.
Solutions
EVG, having partnered with FRHI, understood the two separate brands and the desired messaging. In order to deliver constant, coherent Instagram content, EVG’s management of the account included:
- Development of a rolling editorial calendar for the accounts
- Creation of weekly Instagram posts for each account, including sourcing the images
- Monitoring, engagement and responding to comments by other Instagram users
- Monthly analysis of the accounts’ metrics and performance
The Numbers
Raffles Instagram Analytics, August 2014 through November 2014:
- 93% increase in followers
- 183% increase in likes
- 342% increase in comments
Swissôtel Instagram Analytics, August 2014 through November 2014:
- 52% increase in followers
- 129% increase in likes
- 57% increase in comments
