Working With Us

Does your agency work with small businesses, startups, or nonprofits?

Yes! We can work with any business and any budget. We love helping small businesses learn more about their options and grow their brand in ways that make sense given their location and goals.

What industries do you work in?

We’ve worked extensively in hospitality and travel, as well as education, health, B2B, technology, industrial sectors, senior living, automotive, banking, staffing, pet health, fitness, and more! We can work with any industry. Your dedicated account manager will learn all about you and understand your brand and goals so that all the work we do speaks to your audience.

Does your agency really work all over the world?

Yes, we have an office in London and long-term project managers based in Argentina, France, Italy, Canada, and more. We also have a team of editors and writers based all over the world. We work in any language, for any location. Most recently, we completed a global project for Google, writing content for travelers using team members in Europe, Asia, and the Americas.

What's the difference between translation and localization?

Translation is the rendering of source text into the equivalent text in another language. Localization takes into account cultural sensibilities, local or native reference points and examples, language that will appeal to a target audience. Localization is especially important in marketing copy, where you are establishing and maintaining relationships with your customers.

Does your agency provide consulting or training?

We do. We provide hourly rates for training or consulting on most marketing topics: social media, advertising, using Google Analytics, setting up Google My Business, blogging, etc. If you’re a small business that needs some basic marketing training, we can help. If you’re a large business looking for SEO consultation, we can do that, too!

How do you know what services to recommend to a client?

If a client knows they need help but they’re not sure what they need, we’ll look at their website, social media, marketing efforts, and ask a lot of questions! What are your goals? What does your business need right now? Long term? We’ll put the pieces together to come up with a plan to address both short-term and long-term goals.

How did EVG come up with its name?

A former employee came up with the name from the Latin word Veritas: “truth”. We added the En with the idea that “in truth” was a core marketing principle that seemed to be missing in the marketplace. We work in trust and truth with our partners, not just in pricing but with transparency in the relationship as a whole.

Content and Email Marketing

How can content marketing help my business?

Content marketing is a long-term strategy that uses a variety of content to increase engagement and focuses on relationship-building. It not only provides value and trust to your audience but it increases brand awareness, drives traffic to your website, and improves your website’s SEO.

What is a content audit?

A content audit is the foundation of a good content strategy. It is a process of systematically reviewing all aspects of the content on your site. This process allows you to examine your site’s optimization and identify the strengths, gaps, and weaknesses of your site’s content. By conducting a content audit, you can adjust your content to better align with your target audience and business goals.

Do you come up with a content strategy or plan, or do your clients do that?

Some of our clients have a marketing team with a plan that they need help executing. Others need us to act as their marketing team and create a plan which then needs to be carried out. We do both! And we can also help advise on a plan that you have already created.

Why is a content management system needed?

A content management system (CMS) is the simplest way to organize and manage content. Using a CMS allows you to easily create, edit, and improve your site without having a background in coding. With the ability to quickly edit content, you are able to regularly update keywords, meta data, and pages to improve your SEO performance. A CMS also allows content to be controlled in-house so you don’t have to rely on developers to make changes to web content, ultimately saving you money.

How can blogging help my business?

There are several ways it may help. One is through education. A blog can be a good way to share thought leadership. Someone somewhere is talking about your industry. Why not you? Another is increased Google rankings. Blogs provide a way to write about niche topics that may then have a better chance at ranking well on Google and bringing in traffic. Blogs also provide a way to update users on trends, promotions, helpful tips, and more!

Does email marketing work?

It can, but it often doesn’t. So much marketing email is classified as spam that you might wonder if it’s worth the trouble. The quick answer is yes–the key is ensuring you’re reaching the right audience with a valuable, useful, informative, or entertaining message. Using smart tags to personalize the email goes a long way in a crowded market. Testing emails constantly for open and click rates is also key, so that you can see what works and what doesn’t, and then tailor future emails around that data.


How can google analytics help my business?

Google Analytics enables you to track and better understand your visitor’s behavior, user experience, online content, device functionality and more. With Google Analytics, you have all the information needed to help you create a successful strategy for your business.

Can you "SEO" my website?

One of our favorite questions! Search engine optimization is a process of creating an experience on your website that is intuitive and authoritative for both users and search engines. Including sitemaps, navigation, internal and external links, content, metadata, images, Schema markup, and more. We can certainly help you do all this! And we’d love to discuss our philosophy of SEO and how you can improve your site’s organic search performance long-term.

How do I know who my website audience is?

You might be surprised! Often business owners do know their audience, but you may not know the demographics of visitors to your site, and you might find that your audience is slightly different than you thought. Google Analytics is a great resource for learning more about the ages, genders, locations, and more of your website users. We can help you find out more about the visitors consuming your content!


What does a content licensing agency do?

For years, publishers gave away awards and accolades (think “best of” awards) without monetizing them. At the same time, the publishing landscape was changing from a pay-to-read to a more open-source environment. Now, most publishers recognize they can monetize these sorts of digital assets. But how? One of the easiest ways is to hire a content licensing agency to manage these kinds of deals, and that’s where EVG can help. It seems like everyone has a platform. Smart publishers recognize they have valuable intellectual property that brands want to associate with. Instead of giving away your brand assets, let a content licensing agency help you negotiate deals that help you and the brands you recognize. For more information, be sure to check out our Licensing FAQ page (link to licensing FAQ).

How do I know if I need to pay for (license) content, images, or quotes from another publisher?

Using another publisher’s intellectual property without permission or a license can lead to some unnecessary problems for your organization. Contact Brian Kolb and our licensing team (link to licensing contact page or we can use an email link). They can walk you through the best way to get what you need.

Digital Ads and Social Media

How can digital adveritising (Google, social media) help my business?

Because we can target specific audiences in digital ads, it’s a very cost-effective way to get your message to those most likely to respond to it. And with retargeting, you are advertising to those already interested in your brand to begin with. Most clients see a better ROI from digital ads than traditional ads.

Are Google ads worth it for a small business?

They might be. Google ads are a good way to increase brand awareness and website traffic, and of course qualified leads, when your brand is newer and not as established. It can be harder to rank on Google search with a newer website, so Google ads can be a good way to get your brand in front of users.

How much do Google ads, Facebook ads, or Instagram ads cost?

Even if your budget is small, you can see good results from ads, particularly social media ads directed at a limited audience. Some of our clients spend a few hundred dollars a month to advertise in a local area and see traffic and increased engagement from that amount. If your budget is larger, you can see better results and advetise to a wider audience. We can discuss options if you give us a call!

What does social media management include?

Social media management supports your digital marketing and social media strategies. It involves analyzing your target audience and developing a strategy that’s tailored to them, creating content for your social media profiles, monitoring and engaging with content posted on social media platforms, and reporting on social media performance.

How often should a business post on social media?

There is no perfect formula for posting on social media. Depending on your business and which social media platform you’re using, the number of posts varies. For most businesses it is recommended that you post between 3-5 times a week on Facebook, 2-3 times a day on Twitter, and once a day on Instagram and LinkedIn.