Global Google and My Google Beach Towel
I too am an avid Googler. Both in the office and out. In fact, it’s never more evident than in the summer when I’m darting to a postage stamp size spot of unoccupied sand on our yearly family beach trip with my oversized Google beach towel tucked proudly into my beach bag. In fact, if my memory serves correctly, just last summer I arrogantly proclaimed my beach towel to be the coolest one around. Well, cool at least for the over 30 crowd who likes to spend their free time figuring out how to please the search engine gods. Bottom line though, I use Google all the time for every search. I’ve often toyed with the idea of using other search engines, but then I get distracted. Distracted by reading stats about how Google has more than 80% market share in places like Germany, Poland and other European countries. Plowing through a massive report about online travel in Europe from Eye for Travel Research recently, I spied a chart titled “Top 10 Websites by Language,” listing out the top 10 most visited websites split by language. Out of 12 languages (French, German, Dutch, Italian, Spanish and Norwegian to name half), 10 listed a Google URL as occupying slot one. All were country specific versions of Google; important when you factor in that 70% of global online searchers don’t speak English. Yahoo, MSN and Live did at least show up on some of the lists, but in multiple lists different variations of King Google (.es, .mx, .ar) dominated slots 1, 2, and 3 respectively. I’m hanging on to my beach towel.
Joey Hall – VP Content Marketing