EnVeritas Group Adds Cheap Caribbean to Client Roster And Signs New Contract with American Express Publishing
Greenville, SC (August 8, 2011) – Cheap Caribbean, the largest U.S. dedicated online provider of beach vacations to the Caribbean and Mexico, named EnVeritas Group as its content marketing firm. The Doylestown, Pennsylvania company is revamping its popular website and EnVeritas Group will work with Cheap Caribbean to provide the content strategy and all the content for the new site. “EnVeritas Group excels at working with big organization that have complex content needs,” commented Brice Bay, CEO of EnVeritas Group. “Major companies and brands are starting to understand that content should drive their website development and user experience and there is no doubt that high-quality, relevant content powers the search experience and ultimately the success of a company’s website.”
Over the next year, EnVeritas Group will work with the travel experts at Cheap Caribbean to provide unique, customized content about the many destinations found on the site. EVG will be hiring a staff of approximately 25 people to work on this project. In order to deliver their content services in the most efficient and cost effective manner, EnVeritas Group has developed Content Lifecycle Management™ technology. The proprietary technology can track and follow the entire lifecycle of the content from the inception of the project and import of client data to content creation and management of writers to the final deliverables and archive of the content for updates.
One client that is taking advantage of EnVeritas Group’s new technology is American Express Publishing. The publisher’s Food & Wine and Travel + Leisure brands have significant digital assets with a database of over 22,000 venues, such as restaurants, retail shops, spas, and more. The company was looking for a partner that could help update and monetize the assets and they turned to EnVeritas Group to fact check and verify the enormous database.
The EnVeritas Group team imported American Express’ database into the Content Lifecycle Management system, which enabled real-time data exchange between the two companies. In less than one year, EnVeritas Group verified and fact checked over 22,000 venues and the solution was more efficient and cost effective than the publisher trying to hire a team to do the project in house. American Express recently signed a new contract to write custom content for the venues.
“There is a major awakening going on now in the industry as brands are really starting to grasp the enormous task of feeding their hungry content machines whether online, mobile, tablets and constantly emerging platforms. We feel we are uniquely positioned to be a leader in the industry as we are at the forefront of the revolution with a decade of experience already behind us,” said Brice Bay.
CheapCaribbean.com is the largest U.S. online provider of beach vacation packages dedicated to the Caribbean and Mexico, delivering great value along with exceptional customer service and expertise to more than 300,000 customers each year. Visitors to CheapCaribbean.com can search for deals by resort, destination, or cruise, read extensive customer reviews, and find the best price around available travel dates through the site’s unique CheapFinder technology. With every vacation package, the company provides hurricane and weather insurance, and a Sunshine Protection Plan good for $100 off if it rains, at no extra charge to the customer. For more information visit www.cheapcaribbean.com.
About American Express Publishing Corporation
American Express Publishing Corporation produces authoritative lifestyle content that empowers affluent, primed customers – and the businesses that serve them – to make informed decisions. Through the lens of four multi-media brands — Travel + Leisure, Food & Wine, Departures, and Executive Travel — content is available in magazines, online, on-air, on mobile devices, in branded books, through member clubs, events, and in 25 countries and 9 languages. A custom media division uses the resources of American Express Publishing to create multi-media content under individual client brand names. American Express Publishing is a wholly owned subsidiary of the American Express Company. For more information visit www.amexpub.com
About EnVeritas Group
EnVeritas Group is a global content marketing firm dedicated to helping companies empower customers and grow their businesses by developing engaging, relevant and original communications through proven proprietary processes designed to create, manage, market and distribute content. Headquartered in Greenville, South Carolina the company has Custom Content Creation (C3) Centers in Greenville, South Carolina, and London, England. EnVeritas group employs 50 full-time writers and editors and 25 staff members in the United States and has a network of over 800 writers worldwide. For more information and additional press resources, please visit the company’s website at www.enveritasgroup.com.
For Immediate Release
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