In 2014, Sofitel and EVG partnered to offer content, SEO and localised text for Sofitel properties’ microsites.
Sofitel is one of the world’s leading luxury hotel brands and part of the Accor Group. EVG and Sofitel have collaborated on various marketing and content-related projects since 2010.
While microsites allow for quick updates, clear positioning and an immersive experience, hotel marketing managers lack the time and web content experience to update and optimize their mini sites through the CMS.
EVG brings our thorough knowledge of the brand image, its style and its tone of voice to assist local teams—in the spirit of Sofitel’s global presence—with site updates to increase traffic, international booking and search engine ranking. EVG creates, localises and optimises the sites, as well as provides analytics reporting and strategy.
Based on one hotel’s analytics data: