Sofitel Microsites

In 2014, Sofitel and EVG partnered to offer content, SEO and localised text for Sofitel properties’ microsites.

The Client

Sofitel is one of the world’s leading luxury hotel brands and part of the Accor Group. EVG and Sofitel have collaborated on various marketing and content-related projects since 2010.


While microsites allow for quick updates, clear positioning and an immersive experience, hotel marketing managers lack the time and web content experience to update and optimize their mini sites through the CMS.


EVG brings our thorough knowledge of the brand image, its style and its tone of voice to assist local teams—in the spirit of Sofitel’s global presence—with site updates to increase traffic, international booking and search engine ranking. EVG creates, localises and optimises the sites, as well as provides analytics reporting and strategy.

  • SEO research as the basis for a bespoke optimisation strategy and documented solutions: competitive study, keyword study, analytics report.
  • Metadata improvements: Rewriting and localisation based on the latest best practices and research.
  • Alt tag creation: Integration of alt tags in various languages for images on all the main pages.
  • User experience enhancement: Special offers and general content updates, navigation bar modifications, creation of a new pages, downsizing of pictures to improve upload speed.
  • Consultation on backlinking strategy, interaction with users and liveliness of the mini site

The Numbers

Based on one hotel’s analytics data:

  • 110% increase in organic traffic over six months
  • 74% increase in pageviews and 12% increase in session duration
  • Bounce rate decreased 17%, indicating better content and more qualitative user acquisition
  • Page load time cut in half