EVG advised on and rewrote the content for all six of Sarova’s UK websites. They also rewrote website launch material, booking and pre-stay emails, and packages for the online Sarova Store. EVG has written fresh content for wedding brochures and advises on social media, localisation and outreach.
Sarova Hotels is an independent company with four hotels and two spas in the UK, plus a sister company in Kenya.
Having invested heavily in renovating their hotels, Sarova wished to “renovate” their fixed-width, static and outdated websites. Piece-by-piece updates had led to an inconsistent style and difficult navigation. The website content was not well optimised for search engines. Independent hotel chains do not have the resources of large chains and online travel agents (OTAs). The competition is fierce, and best practices in user experience are changing all the time.
EVG developed a consistent tone of voice for Sarova’s websites and marketing materials, revamped content with the needs of the target audience in mind, and improved organic traffic and conversion rates. The new content was written in collaboration with Sarova’s website designer, Oncotton, who developed a user-friendly, image-rich and responsive website design based on WordPress and Bootstrap.
Increased online revenue – up 60–70% in the last quarter of 2014.
Increased organic traffic – up 56% in the last half of 2014.
Increased website visits – a 15–36% year-on-year rise for all hotels.