Robert Half International

Since 2013, Robert Half International and EnVeritas Group have partnered to create blogs, articles, new web pages and graphics for all seven divisions of the company.

"They’ve met our needs, and have done a good job learning the quirks of our business, style and preferences. The customer service has been very good. We have very high quality expectations, and I think they’ve done a good job meeting those."

The Client

Robert Half International is a renowned global staffing company that focuses on providing employment services for seven professional divisions: Accountemps, Finance & Accounting, Management Resources, OfficeTeam, Technology, The Creative Group and Legal.

Challenges

Robert Half International, while having its own editorial department, lacked the internal resources to meet their content demand across divisions.

Solutions

EVG has worked with RHI to determine each division’s audience personas and specific interests. We helped the client strategise on new types of content and blog series.

EVG’s specialty writers and content professionals, including web developers, graphic designers and legal and finance experts, have since 2013 delivered more than 1,000 high calibre specialist pieces that range from 500 to 1,500 words.

The Numbers

Stats from 2014 to 2015 for the RHI blogs:

  • Organic search visits up 357%
  • 44% more users, 70% more pageviews, 24% more pages viewed per visit
  • Bounce rate down by 36%

Impact

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