Rezidor

EVG has been creating 3D images of meeting rooms and event spaces to help Rezidor’s individual hotels market their MICE (Meetings, Incentives, Conferences, and Events) facilities more effectively.

"EnVeritas provides our hotels with high-quality 3D floor plans that showcase the meeting spaces in the best possible light. Their proactive, customer-oriented approach has made it a pleasure to work with them.
EVG is a true partner, the partnership continues to evolve as does our business. They are brand advocates and enforce brand standards and elevate any situations, questions and concerns."

The Client

Rezidor Hotels, part of the Carlson Rezidor Hotel Group, is headquartered in Brussels, Belgium, and comprises approximately 440 hotels in Europe, the Middle East and Africa.

The 3D images project is one part of EVG’s larger collaboration with the client.

Challenges

Hotels in the Rezidor group face high levels of competition for their MICE facilities. Until now, most hotels have only had the option of 2D floor plans, which do not engage potential clients or enable them to easily visualise the meeting spaces on offer. In order to compete, meeting and events managers at the hotels needed a more effective way to showcase their facilities to potential clients.

Solutions

EVG has a three-level offering that allows hotels with significant meeting and event spaces to create 3D floor plans for online and offline marketing purposes:

  • Basic: 3D floor plans with colour and texture but without furniture
  • Advanced: 3D floor plans with colour, texture and furniture, along with the option of additional images showing different furniture configurations
  • Premium: Similar to advanced 3D floor plans, but integrated onto the website with clickable pop-up boxes offering a photo and a brief description/spec of the space
  • All floor plans come with labels (toilets, cafés etc as well as meeting room names)
  • All are integrated onto the website with a capacity chart corresponding to each meeting rooms

3D images help grow meeting/event conversion rates, help event planners visualise space and set the facility apart from competitive properties.