EVG partnered with FRHI in 2014 to provide ongoing Instagram management for the Swissôtel and Raffles hotels’ accounts.

The Client

FRHI Hotels & Resorts, with its headquarters in Toronto, ON, is a worldwide luxury hotel company that manages three brands: Fairmont, Raffles and Swissôtel.

EVG has provided FRHI with content for their corporate website and their Everyone’s An Original website for more than five years.


FRHI lacked the time and internal resources to efficiently grow the Swissôtel and Raffles Instagram accounts, which play a key role in social media marketing for hospitality given the visual focus of the channel.

In summer 2014 EVG assumed the management of these two accounts with the goal of helping FRHI increase their Instagram presence, attract new followers and amplify their social voice.


EVG, having long worked with FRHI, well understood the brand and the desired messaging. In order to deliver constant, coherent Instagram content, EVG’s management of the account includes:

  • Development of a rolling editorial calendar for the accounts
  • Creation of weekly Instagram posts for each account, including sourcing the images
  • Monitoring, engagement and responding to comments by other Instagram users
  • Focus on content and engagement that increases audience, following and engagement

The Numbers

Raffles Instagram Analytics, August 2014 through November 2014:

  • 93% increase in followers
  • 183% increase in likes
  • 342% increase in comments

Swissôtel Instagram Analytics, August 2014 through November 2014:

  • 52% increase in followers
  • 129% increase in likes
  • 57% increase in comments


FRHI Case Study Impact Data