English Localization

When Do I Use Machine Translation?

Though machine translation has not yet succeeded in making human translators 100% obsolete, the technology has made — is still

How Can Translation Memory Tools Improve Your International Communication?

CAT tools, translation memories, percent matches… Some agencies like to use these phrases to sell you on their services without

Content Localization: What It Means & Why You Need It

Translation, Localization, and Transcreation Content localization is a cultural translation that not only speaks the language of your target audiences,

The Realist’s Guide to Translation, Transcreation and Machine Translation

I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as