Swissôtel Hotels & Resorts
Swissôtel Hotels & Resorts is a global brand with a strong commitment to innovation and sustainability. They sought a partner to create Facebook content and a series of 400-word articles to celebrate the 15-year partnership between Swissôtel and SOS Children’s Villages. This would be part of a larger campaign to raise funds for the charity.
Impressions generated by the campaign
Fans earned during the campaign
- From inception to delivery, the project lasted 40 days.
- EVG worked with the brand’s teams in Canada and Switzerland to identify the topics, hotels, and resource material.
- We created a content style guide to ensure consistent messaging in terms of tone, voice, and style.
- A unique hashtag was developed to encourage audience engagement.
EVG assembled an international team of writers and editors to craft 12 social media posts and 10 400-word articles to be delivered in a little more than one month. The content was hotel and program specific, and highlighted how the charity makes a difference in the lives of children and their families.
The brand indicated the campaign drove important traffic to the website, and attributed it to the quality of the writing and imagery selected by EVG:
“We were positively impressed by the way EnVeritas Group embraced our brand, our tonality, and translated into engaging texts the history of our relationship with the charity — while following very precisely our initial instructions. This work was realized in less than 40 days and with a limited number of revisions, in cooperation with 2 different teams based in Canada and Switzerland.”
Director Brand Experience