Content Hospitality Social Media

Swissôtel Hotels & Resorts

Swissôtel Hotels & Resorts is a global brand with a strong commitment to innovation and sustainability. They sought a partner to create Facebook content and a series of 400-word articles to celebrate the 15-year partnership between Swissôtel and SOS Children’s Villages. This would be part of a larger campaign to raise funds for the charity.

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Impressions generated by the campaign

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Fans earned during the campaign

Project Highlights

  • From inception to delivery, the project lasted 40 days.
  • EVG worked with the brand’s teams in Canada and Switzerland to identify the topics, hotels, and resource material.
  • We created a content style guide to ensure consistent messaging in terms of tone, voice, and style.
  • A unique hashtag was developed to encourage audience engagement.

The Solution

EVG assembled an international team of writers and editors to craft 12 social media posts and 10 400-word articles to be delivered in a little more than one month. The content was hotel and program specific, and highlighted how the charity makes a difference in the lives of children and their families.

Swissotel Hotels & Resorts Logo

The brand indicated the campaign drove important traffic to the website, and attributed it to the quality of the writing and imagery selected by EVG:

“We were positively impressed by the way EnVeritas Group embraced our brand, our tonality, and translated into engaging texts the history of our relationship with the charity — while following very precisely our initial instructions. This work was realized in less than 40 days and with a limited number of revisions, in cooperation with 2 different teams based in Canada and Switzerland.”

Thiébaut Ossola
Director Brand Experience

Facebook Post Swissotel Hotels
Facebook Post Swissotel Hotels

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