Digital Marketing Senior Living

Prime Senior Living

Prime West Knoxville is a mid-market independent living community that focuses on fun, affordability, and resident-led living. One of the first of its kind, this community provides a hydroponic garden, pickleball, golf, and garden-fresh meals, all at an affordable price point.

EVG has been Prime West Knoxville’s digital partner since 2019, providing informative, often fun, blog content that includes SEO research and keyword integration for the community’s website. Along with active social media management, EVG works closely with the organization’s activities managers to ensure social channels and the website are updated daily/weekly with ad hoc posts, photos, and events.

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CTR for PPC search campaigns

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Monthly Facebook impressions

Project Highlights

  • Creation of advertorial content, promotional content, and press releases around major happenings.
  • Quick (two days or less) turn-around of work.
  • Google Search Ads campaign netted 94 phone calls and 49 form submissions.
  • Organic search traffic to the website continues to increase month over month, as do the pages consumed and time on site metrics.
  • Weekly social media management to keep post content fresh and engaging.

Creating and Growing an Excited Community in a Niche Market

EVG has been Prime’s partner since before their launch, and we love to watch their community grow. We’ve seen an increase in web visitors, return visitors, and goal completions over the past year, and grown their audience and shares by leaps and bounds.

The Results:

  • Audience growth; increase in return visitors to the website
  • 8,000+ form fills in 11 months, despite launching during a worldwide pandemic
  • Since launch in 2019, EVG has helped Prime West Knoxville’s Facebook page grow from 0 fans to over 500.
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Keeping Pace with a Changing SEO Landscape

  • Top organic keywords → From EVG-written blogs
  • Monitoring and optimizing on a weekly basis using Ahrefs and Google Analytics
  • Constant competitor monitoring in order to stay ahead of a highly competitive market
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