Hospitality Social Media Management

Fairmont

In 2014, Fairmont Hotels & Resorts, an international luxury hotel company, asked EnVeritas Group to manage the newly started Instagram accounts for two of its brands: Raffles Hotels and Swissôtel. As a long-term content partner, EVG understands the nuances and differences between the brands (Fairmont, Raffles, and their target audiences.

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Jump in Raffles Instagram followers in the first 4 months

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Spike in Swissôtel Instagram account “likes” in the first 4 months

Project Highlights

  • EVG developed a monthly editorial calendar for each account
  • A dedicated team crafted 3 weekly posts for each brand, including sourcing the images
  • The EVG team monitored, engaged with, and responded to comments from the brand’s followers
  • EVG shared a monthly analysis of the metrics and performance of each account

Connecting with Your Audience Drives Results

By posting content specifically designed with the interests of each audience in mind, EVG was able to grow each brand’s audience. Writers were careful to follow the specific tone, voice, and style for the brand. EVG’s team chose images specifically to pique the interest of the identified audience types.

Raffles Hotels & Resorts Logo
Swissotel Hotels & Resorts Logo

Great Results after 8 Months:

The Raffles Instagram account saw:

  • A 280% increase in followers
  • A 1,173% increase in likes
  • A 605% increase in comments

The Swissôtel Instagram account saw:

  • A 125% increase in followers
  • A 310% increase in likes
  • A 207% increase in comments
Raffles Hotels Facebook Post
Facebook Post

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