Content Marketing Case Study: Carlson


  • Content creation, marketing and management for 750 hotel websites
  • Search engine optimize all copy for individual hotel websites
  • Craft copy in accordance with corporate brand standards


  • EVG established dedicated team with expertise in copywriting, editing, SEO, project management and technical skills
  • Created custom CMS to accommodate workflow and provide seamless communication with individual hotel property managers
  • EVG team now handles over 15,000 updates a year that include daily offers and special deals


  • Individual hotel websites maintain consistently high natural search rankings
  • 76% increase in revenue over control group
  • 62% increase in monthly visits to sites

Download the Carlson Case Study



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