content strategy tips

Reading in the Age of the Internet

Reading in the Age of the Internet

I’ve been a passionate reader all my life, and one of my earliest memories is of reading a simple Golden

What Paris Taught Me About Content

What Paris Taught Me About Content

As EVG’s Digital Media Coordinator, I’m well aware of the importance of content marketing—from the relevance of your brand to

Psychology in Marketing

Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens

Why You Should Focus on Mobile Video Content

Why You Should Focus on Mobile Video Content

By the time you finish reading this article, millions of Internet users around the world will have finished watching a

Social Social Media

Social Social Media

For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record

Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings

Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings

These past 12 months, I’ve been very in demand. Since August of last year, a worldwide group of retailers has

The Price of Success

The Price of Success

I’ve always wanted to ask a client, “Why are you willing to pay for work that is likely to result

5 Tips for SlideShare Success

5 Tips for SlideShare Success

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block.  SlideShare,

Right Here, Right Now: “Real Time” Perspective for Content Marketing

Right Here, Right Now: “Real Time” Perspective for Content Marketing

This spring, I stumbled upon a new-to-me analytics provider whose mission has fascinated me ever since. The company, Chartbeat, launched

Social Media, the Honeymoon is Over

Social Media, the Honeymoon is Over

As a social media user, let me tell you, my honeymoon with social media is over. I’m no longer dazzled

10 Digital Marketing Nuggets from iMedia UK 2013

10 Digital Marketing Nuggets from iMedia UK 2013

Eric Ingrand, EVG’s VP of Content Marketing EMEA, recently returned from iMedia Summit (click here to find out about other