content strategy tips

Reading in the Age of the Internet

I’ve been a passionate reader all my life, and one of my earliest memories is of reading a simple Golden

As EVG’s Digital Media Coordinator, I’m well aware of the importance of content marketing—from the relevance of your brand to

Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens

By the time you finish reading this article, millions of Internet users around the world will have finished watching a

For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record

These past 12 months, I’ve been very in demand. Since August of last year, a worldwide group of retailers has

I’ve always wanted to ask a client, “Why are you willing to pay for work that is likely to result

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block. SlideShare,

This spring, I stumbled upon a new-to-me analytics provider whose mission has fascinated me ever since. The company, Chartbeat, launched

As a social media user, let me tell you, my honeymoon with social media is over. I’m no longer dazzled

Eric Ingrand, EVG’s VP of Content Marketing EMEA, recently returned from iMedia Summit (click here to find out about other