content creation

Recipe for a Great Content and Social Media Marketing Plan

Planning is an essential step for success when it comes to marketing. Too often, marketers shoot into the dark, casting

9 Common Content Promotion Practices: Are They Tricks or Treats?

When you’re in the content marketing world, it’s important to study what works, and what doesn’t work. In the spirit

Readability: 15 Keys to Readable Content

It’s one thing to write great content, it’s another thing entirely to make sure that your audience reads and understands

Dress Your Message in Dad Jeans and White Socks: Normcore and Content

Those among you who follow the fashion world may already be aware of the trend known as normcore. Those among

Right Here, Right Now: “Real Time” Perspective for Content Marketing

Right Here, Right Now: “Real Time” Perspective for Content Marketing

This spring, I stumbled upon a new-to-me analytics provider whose mission has fascinated me ever since. The company, Chartbeat, launched

Is Content a Commodity?

Is Content a Commodity?

If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with

New Promotions Open Doors for Greater Success at EVG

New Promotions Open Doors for Greater Success at EVG

Even though 2012 brought many great changes and milestones, we’re expecting 2013 to be even better and busier, making it

Imagining in a Digital World: Digital Imaging and Management

Imagining in a Digital World: Digital Imaging and Management

Our world has an increasing obsession with visual media. Every day, Instagram users upload over 300 million photos via Facebook,

Search Giant Google Steps into Publishing

Search Giant Google Steps into Publishing

As news began circulating today about Google’s purchase of Zagat (see the official Google Blog post from this morning by