Content Marketing News and Advice

What is Content?

Simply put, content is any message you send an audience. Your company is producing content all the time, whether it

EVG Offers Licensing as a New Service

In March, Brian Kolb joined the EVG team as Global Executive Vice President of Licensing. Now, EVG is excited to

Gender-Inclusive and Neutral Language in Content

You might not think a lot about the pronouns you use when creating blog posts, but that’s a mistake. Using

Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content

When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go

Evaluating Your Content Marketing Goals with the Season Changes

There are many reasons why you shouldn’t wait to update and evaluate your content marketing goals until a new year.

Top 10 Reasons Your Headlines Fail

Top 10 Reasons Your Headlines Fail

“Fertile Woman Dies in Climax.” Now that’s a headline, and it’s no joke. It makes perfect sense if you know

Brands are Publishers

Content marketing is more than a way of communicating; it is a way of advertising. Web content is the basis

The Worst Meatball Sandwich: How to Make the Most of Online Reviews

The Worst Meatball Sandwich: How to Make the Most of Online Reviews

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

Are You Ready for the Future

Are You Ready for the Future

Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced

Online Travel Industry, Meet Content Strategy…

Online Travel Industry, Meet Content Strategy…

Is the travel industry coming to terms with the strategic importance of content marketing in the e-commerce environment? At this

Spinning Gets You Nowhere

Spinning Gets You Nowhere

Chances are, if you have a website, you’ve been approached by companies offering to improve your website traffic. Maybe they’ve