I read a great article over at Remarkablogger, and Matt Hooper’s premises mirror what we tell our clients time and time again: Content is still king.
At EVG, that remains our unofficial motto, because we – from our Business Development folks to our strategists to our editors and writers – understand that in the world on online content marketing, you can lead a horse to water, but you can’t make him, uh, buy, book, or subscribe.
It’s basic, no? But it’s that bird-by-bird approach that makes all the difference. If you can first answer the 5 Ws (who, what, when, where, and why), you can approach content strategy with the big picture in mind, and once a solid content strategy is in place, you can jump into social channels and off-site campaigns with a clear vision for where you’re going and how to get there.