We’ve said it before. Content is king. Engaging with consumers is a must. Words have power. Your customers are smart, and they are doing online research before making a purchase. In fact, they may make up their minds before they ever approach you. So how do you control a process when you’re not part of it? You do it by having content available to consumers at every stage of their purchase decision journey. One way to do this is by leveraging the power of a business blog.
The competition you’ll face if you choose to produce a blog for your business shouldn’t be underestimated. According to Worldometers.info, there are 3+ million blog posts written every single day. Others estimate there are 60 million new posts on WordPress blogs each month, and 409 million readers consuming 22.3 billion pages each month. That means there’s plenty of competition out there. But don’t be discouraged.
Blogs Drive Business
A 2015 Hubspot report notes B2B companies using blogs get 67% more leads than those without a blog. It’s a given the majority of traffic to B2B websites is the result of search, not social media. Savvy businesses recognize the power of well-written and search-optimized articles to drive traffic to their sites, especially when combined with a smart social media strategy to publicize their articles. Search Engine Journal’s updated article on SEO statistics notes optimized blog-driven traffic leads to increased revenue, and SEO leads have a 14.6% close rate compared to the 1.7% close rate of print or direct mail ads. The ROI on a blog appears to be a slam-dunk. Why wouldn’t you start a blog?
But as with any sound business decision, it’s time for a reality check. Can you agree with these statements completely?
- I know who my audience is and what they want to read
- I have the skills to create engaging articles every week
- I have the skills to professionally edit my writing
- I have the time to research and write at least four articles each month
- I have enough ideas to keep the blog fresh and worth reading
- I know how to measure the ROI for my blog
If you can’t agree with all of these statements completely, it’s time to hire a professional to help you with your business blog. EnVeritas Group can help you succeed. Our strategists understand the needs of each unique audience and how best to reach them. We optimize the content to perform well in organic searches, ensuring it continues to drive traffic long after it’s published. Our professional writers bring in-depth knowledge and the ability to communicate to target audiences to increase brand awareness and deliver your message.
You already know it takes time and effort to produce effective content. If blogging were easy, you’d be doing it already. If your team had plenty of time on their hands, they would have a content calendar mapped out, content production underway and editorial oversight in place to ensure consistency and compliance. But they have other equally critical tasks on their daily to-do lists.
If you’re ready to harness powerful words and put them to work for you, EVG is the right partner. Email us at firstname.lastname@example.org to get started!