Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Why People Bounce Off Your Site and What You Can Do to Change It

You’ve done the work. You’ve built your website. You’ve designed and created and optimized to the best of your ability

Why People Bounce Off Your Site and What You Can Do to Change It
Destination Content: How to Write it Best

Destination Content: How to Write it Best

At the beginning of January, I decided that I’d like to be a runner. Running is something I’ve never been

Why CRMs Are Important in the Senior Living Industry

There’s a silver tsunami heading our way, and it won’t just affect coastal communities. The reality is that 10,000 members

When Should You Update Your Website?

How do you know when it’s time to update your website? If you recently updated your site and are just

How to Create a Successful Social Media Calendar

All your marketing efforts, social media included, should be purposeful and strategic. You wouldn’t show up to record a TV

What D&D Reminded Me About Writing and Branding

I’ve been a writer and a nerd for as long as I can remember. In elementary school, I won a

Creating Quality Higher Education Content

It’s essential for institutions of higher education to create great content. Not only do prospective students look at higher ed

A Tale of Two Searches

You might have heard about long-tail searches, but you’re not quite sure what they are or why they matter. As

How to Spend Less Time Searching for Stock Photos

Once upon a time, I had the same self-imposed rule for stock photo sites as I did for boring books:

Marketing and Selling Products on Pinterest and Instagram

As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially

Seven Tips on How to Give Good Design Feedback

We can always count on our colleagues, friends and family to offer feedback, but we can’t always guarantee its usefulness.