Campfire
A Content Blog by EVG
Google’s Solution to Duplicate Content Sparks Debate at SES London
Google’s February 12th announcement of the new ‘rel=“canonical”’ tag as a simple solution to duplicate content woes sparked heated debate


How to Create a Mobile-Friendly Website
The number of mobile web users is on the rise. In 2008, approximately 577 million people used their phones to

E-Newsletters are Back in StyleWith the current hype for companies to get involved on social media sites like facebook, twitt
With the current hype for companies to get involved on social media sites like facebook, twitter, flickr and other interactive

Chicken is Not Tofu: How to be Upfront and Not Confuse Consumers Online
I hate when I ask for one thing but get another. Especially when I paid for it. Consumers do not

Connecting Emotionally with Consumers in a Time of Crisis
I recently watched a webinar hosted by Marc Gobe, an expert in consumer trends/brand strategy. He emphasized both the importance

Travel Market and Paid Search
At the Travel Technology Show, Eric also attended a talk on PPC and the travel industry. Neil McCarthy of the

They Clicked, Now What?
In this financial downturn, you may be asking: How can my website get more online bookings? How do I attract

SEO and Pillow Mints
Hotels strive to offer the best, to exceed in their niche. What, then, is the best? Depending on the targeted

Black Hat SEO: Avoid Making Costly Mistakes
Back in the day (by “the day,” I mean the 1990s), black hat tactics were much more the norm, and

Creating a Mobile Friendly Website: SEO and the iPhone
We are no longer reliant on desktops or laptops to stay abreast on our fast paced lives when we can