Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

How SEO and Quality Content Can Improve Business in a Financial Crisis

I have spent the past few weeks traveling and speaking in various conferences related to the hospitality industry. One of

How SEO and Quality Content Can Improve Business in a Financial Crisis
WWGD?

WWGD?

One of the biggest corporate success stories of the last decade, Google has dominated its industry. So what’s the secret?

The Importance of Search Engine Optimization

The Importance of Search Engine Optimization

This week, my colleagues Aubrae and Katie are exchanging valuable information with other leaders in the search engine marketing/ search

How to Get Quality Links for Your Business

How to Get Quality Links for Your Business

I got an email the other day from a company asking us to do a three-way link exchange. Although I

Google’s Solution to Duplicate Content Sparks Debate at SES London

Google’s Solution to Duplicate Content Sparks Debate at SES London

Google’s February 12th announcement of the new ‘rel=“canonical”’ tag as a simple solution to duplicate content woes sparked heated debate

How to Create a Mobile-Friendly Website

How to Create a Mobile-Friendly Website

The number of mobile web users is on the rise. In 2008, approximately 577 million people used their phones to

E-Newsletters are Back in StyleWith the current hype for companies to get involved on social media sites like facebook, twitt

E-Newsletters are Back in StyleWith the current hype for companies to get involved on social media sites like facebook, twitt

With the current hype for companies to get involved on social media sites like facebook, twitter, flickr and other interactive

Chicken is Not Tofu: How to be Upfront and Not Confuse Consumers Online

Chicken is Not Tofu: How to be Upfront and Not Confuse Consumers Online

I hate when I ask for one thing but get another. Especially when I paid for it. Consumers do not

Connecting Emotionally with Consumers in a Time of Crisis

Connecting Emotionally with Consumers in a Time of Crisis

I recently watched a webinar hosted by Marc Gobe, an expert in consumer trends/brand strategy. He emphasized both the importance

Travel Market and Paid Search

Travel Market and Paid Search

At the Travel Technology Show, Eric also attended a talk on PPC and the travel industry. Neil McCarthy of the

They Clicked, Now What?

They Clicked, Now What?

In this financial downturn, you may be asking: How can my website get more online bookings? How do I attract