Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

How to Create a Mobile-Friendly Website

The number of mobile web users is on the rise. In 2008, approximately 577 million people used their phones to

How to Create a Mobile-Friendly Website
E-Newsletters are Back in StyleWith the current hype for companies to get involved on social media sites like facebook, twitt

E-Newsletters are Back in StyleWith the current hype for companies to get involved on social media sites like facebook, twitt

With the current hype for companies to get involved on social media sites like facebook, twitter, flickr and other interactive

Chicken is Not Tofu: How to be Upfront and Not Confuse Consumers Online

Chicken is Not Tofu: How to be Upfront and Not Confuse Consumers Online

I hate when I ask for one thing but get another. Especially when I paid for it. Consumers do not

Connecting Emotionally with Consumers in a Time of Crisis

Connecting Emotionally with Consumers in a Time of Crisis

I recently watched a webinar hosted by Marc Gobe, an expert in consumer trends/brand strategy. He emphasized both the importance

Travel Market and Paid Search

Travel Market and Paid Search

At the Travel Technology Show, Eric also attended a talk on PPC and the travel industry. Neil McCarthy of the

They Clicked, Now What?

They Clicked, Now What?

In this financial downturn, you may be asking: How can my website get more online bookings? How do I attract

SEO and Pillow Mints

SEO and Pillow Mints

Hotels strive to offer the best, to exceed in their niche. What, then, is the best? Depending on the targeted

Black Hat SEO: Avoid Making Costly Mistakes

Black Hat SEO: Avoid Making Costly Mistakes

Back in the day (by “the day,” I mean the 1990s), black hat tactics were much more the norm, and

Creating a Mobile Friendly Website: SEO and the iPhone

Creating a Mobile Friendly Website: SEO and the iPhone

We are no longer reliant on desktops or laptops to stay abreast on our fast paced lives when we can