Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

When Pets Fly: Pet-Only Airline Targets Niche Audience

According to the American Pet Products Association’s latest industry statistics, some 62% of American households own a pet. Pet owners

When Pets Fly: Pet-Only Airline Targets Niche Audience
Reviews and Rankings: Positive Feedback Influences Position

Reviews and Rankings: Positive Feedback Influences Position

It’s no secret that the major search engines aggregate business reviews in their algorithms for SERPs. 10Best Solutions works hard

Don’t Know Where You Are? Google Does

Don’t Know Where You Are? Google Does

Bear Grylls could benefit from Google’s latest mapping technology. The daring outdoorsman from Discovery Channel’s Man vs. Wild volunteers to

The Mobile SEO Debate

The Mobile SEO Debate

Although most agree that mobile sites and mobile SEO are not only growing marketing tools, but crucial in establishing a

Social Media Influences Search Engine Rankings

Social Media Influences Search Engine Rankings

According to Loren Baker at the Search Engine Journal, social media interaction, online reviews and user generated content have a direct effect

How to Evaluate the Best Online Marketing Strategies

How to Evaluate the Best Online Marketing Strategies

My colleague, Eric Ingrand, just attended an Eye for Travel Conference. One of the speakers was a woman named Barbara Pezzi

Managing your Company’s Reputation on Social Media Channels

Managing your Company’s Reputation on Social Media Channels

The popularity of blogs and social media sites like Twitter, friendfeed, digg, facebook, youtube and others have exploded making the

How to SEO Your Website

How to SEO Your Website

Evaluate your website How much content does your website have? Having 350-500 words on the main pages of your site

How’s Your Conversion Rate?

How’s Your Conversion Rate?

Getting potential customers to your website is one thing. Keeping them there and enticing them to book is another. The

Review on the New Search Engine Hulbee

Review on the New Search Engine Hulbee

With the recent spate of search engine announcements last week, you might have missed the headlines that popped up around

Multilingual Search Engine Optimization: Reach a Global Audience

Multilingual Search Engine Optimization: Reach a Global Audience

Multilingual Search Engine Optimization, or MSEO is so much more than translation If you’re in the market for multilingual web