Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Out with the Old, in with the New: How the Internet and Social Media have Changed Marketing

  There’s no question that the Internet and social media have had a profound impact on marketing. But what does

Out with the Old, in with the New: How the Internet and Social Media have Changed Marketing
Content Curation: A rose by any other name (Part III)

Content Curation: A rose by any other name (Part III)

Continued from previous entry. Making your content bloom At EVG, we further define curation as essentially the organizing and sharing

And this above all: To thine customers be true!

And this above all: To thine customers be true!

Far be it for me to mangle one of my favorite Shakespearean quips, but honesty and truthfulness on the Web

Thou Shalt Not Steal … Original Content

Thou Shalt Not Steal … Original Content

The November 2010 meltdown and subsequent demise of Cooks Source over accusations of plagiarism is just one example of what

Panda Strikes Again!

Panda Strikes Again!

Google Webmaster Central posted a blog entry yesterday informing the world at large of updates to Google Panda that potentially

Celebrating a Successful Project’s Conclusion

Celebrating a Successful Project’s Conclusion

On May 1, 2008, a new group of writers & editors led by Aubrae Wagner began a content management project

Custom Content Conference

Custom Content Conference

I have just returned from the Custom Content Conference in Charleston, and as a first time attendee I came away

Changing Media Summit – London

Changing Media Summit – London

You probably know that EVG began life, in part, based on the travels of our intrepid CEO, Brice Bay. So

Fusion Marketing Experience

Fusion Marketing Experience

Brussels was the place to be on March 23rd and EVG, in the person of Eric Ingrand, was there to

Thoughts from PhoCusWright@ITB 2011

Thoughts from [email protected] 2011

Our European team is working day and night to stay on top of the latest trends and technology, particularly in

Content Ever-Evolving: Musings on Content Strategy Applied (CSA) 2011

Content Ever-Evolving: Musings on Content Strategy Applied (CSA) 2011

EVG CEO Brice Bay traveled across the pond in mid-January to hook up with our Director of Business Development for