Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Measuring the Success of Your Marketing Campaigns: Tracking and Conversions

It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.

Understanding EVG’s Role as a Content Licensing Agency

You probably see it more often than you realize — a company has won an award and uses a badge

Making an SEO Case for Specialized (Subject Matter Expert) Writers

EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a

Key Elements of Narrative and How to Use Them in Your Content Marketing

Long before we could write, people told stories. Unsurprisingly, we still gravitate to narratives when seeking information. Using narrative elements

Biggest Marketing Moments of the Decade

Technology moves fast, so it’s no surprise that a lot has happened in the world of marketing since 2010. Let’s

Marketing Tips for Success in the New Year

The new year is a great time to purge things from your life, from your house, and from your business

Why is Instagram Removing Likes?

Instagram is a unique place. It can bring us together in great ways, but as it has evolved over the

Don’t Create Content for Its Own Sake

One of the biggest mistakes made in marketing is to produce and publish content for the sake of publishing content.

Hotels, Events, and Customer Loyalty

In September, I attended my 7th Dragon Con in downtown Atlanta. According to their website, Dragon Con is “the largest

5 Tips for the Right Mix of Social Content

Too much straightforward self-promotion and you’re likely to lose your audience. Too many memes and they stop taking you seriously.

How to Decide if a CRM Platform is Worth It

Are you considering a CRM for your business or franchise, but aren’t sure if the expense will be worth it?