Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Making an SEO Case for Specialized (Subject Matter Expert) Writers

EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a

Key Elements of Narrative and How to Use Them in Your Content Marketing

Long before we could write, people told stories. Unsurprisingly, we still gravitate to narratives when seeking information. Using narrative elements

Biggest Marketing Moments of the Decade

Technology moves fast, so it’s no surprise that a lot has happened in the world of marketing since 2010. Let’s

Marketing Tips for Success in the New Year

The new year is a great time to purge things from your life, from your house, and from your business

Why is Instagram Removing Likes?

Instagram is a unique place. It can bring us together in great ways, but as it has evolved over the

Don’t Create Content for Its Own Sake

One of the biggest mistakes made in marketing is to produce and publish content for the sake of publishing content.

Hotels, Events, and Customer Loyalty

In September, I attended my 7th Dragon Con in downtown Atlanta. According to their website, Dragon Con is “the largest

5 Tips for the Right Mix of Social Content

Too much straightforward self-promotion and you’re likely to lose your audience. Too many memes and they stop taking you seriously.

How to Decide if a CRM Platform is Worth It

Are you considering a CRM for your business or franchise, but aren’t sure if the expense will be worth it?

The Importance of Storytelling in Your Content Marketing Strategy

Have you ever wondered why so many of us are familiar with the fairytales of Mother Goose or the Brothers

Writing for Confusion: How to Avoid It and Improve Clarity in Your Writing

The other day, I was part of a conversation where a friend used the phrase “writing for confusion” to describe