Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Providing Emotional, Mental, and Spiritual Support for the CCES Community

Although EVG is an international agency, we’re proud of our headquarters in Greenville, SC, and we’re always eager to tell

Create a Content Garden: Cross-Pollination & Your Marketing Strategy

Like many who are stuck at home during quarantine, I’ve spent a lot of time getting my hands dirty in

A Look at Search Trends in Summer 2020

As EVG’s Director of SEO, it’s always interesting to me to look at what’s trending in Google search queries on

Adapting to Changes in Search Trends

During this time of global uncertainty, many things have changed. “Non-essential” workers set up their home offices and got familiar

The Brand-Building Value of Content Marketing

Content marketing is an investment in brand equity. Consider that a piece of content is a durable asset that helps

Tips for Project Managers Working From Home

For me, working from home is usually a Friday routine. While I enjoy being in the office the other four

How EVG Team Members Are Helping Their Communities

As we face this global pandemic, it’s easy to give in to fear and be paralyzed by it. There are

Working From Home: 5 Valuable Tips From Our Global Experts

New to homeworking? Don’t panic; it isn’t that bad. The need for social distancing may actually help you discover how

How to Avoid Tone-Deaf Content Marketing

The entire world is in a tailspin. If you sit and think about what’s happening long enough, you can work

Measuring the Success of Your Marketing Campaigns: Tracking and Conversions

It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.

Understanding EVG’s Role as a Content Licensing Agency

You probably see it more often than you realize — a company has won an award and uses a badge