Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Armchair Traveling in the Age of Covid

The whole world may be in lockdown, but I travel somewhere new every day. I’ll tell you my secret. It

4 Tips for Keeping Your Social Media Strategy Accessible

Even superstars like Beyonce can’t escape the need to ensure their content marketing strategies are accessible for people from all

Free SEO Webinar for Minority Businesses in Upstate, SC

On October 16, EnVeritas Group SEO Director Laura Lee will host a free webinar for minority business owners and marketing

Note to Self: Progress, Not Perfection

Today I meant to head back to the office. My plan was to start slowly with actual in-office time, working

Building the Most Efficient Google Ads Account at Any Budget

As cash flow and economic concerns fluctuate, so may your budget for advertising. Big or frequent changes to monthly budgets

Is There a Hole in Your Content Strategy?

Recently, something sparked a long-buried memory of a folk song I learned in elementary school. I knew the first line,

How Colleges Can Market to Students During COVID-19

At the onset of the Coronavirus pandemic, students faced many challenges and obstacles as universities closed campuses and abruptly switched

Providing Emotional, Mental, and Spiritual Support for the CCES Community

Although EVG is an international agency, we’re proud of our headquarters in Greenville, SC, and we’re always eager to tell

Create a Content Garden: Cross-Pollination & Your Marketing Strategy

Like many who are stuck at home during quarantine, I’ve spent a lot of time getting my hands dirty in

A Look at Search Trends in Summer 2020

As EVG’s Director of SEO, it’s always interesting to me to look at what’s trending in Google search queries on

Adapting to Changes in Search Trends

During this time of global uncertainty, many things have changed. “Non-essential” workers set up their home offices and got familiar