Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Using Analytics Data to Increase Traffic to Your Website

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

Which Ad Extensions Should You Be Using on Your Google Ads?

Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users

Recent Updates to Google Ads

Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any

Qualities of Good Leadership

Think of a really great leader that you’ve known. Got it? Now think, what made them so great? What were

Chasing a Digital Unicorn

The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you

Using Google’s Automated Bidding Strategies to Get More Conversions

Each business and industry may have different goals for their Google Ads account. For example, a business that is just

EVG – Gannett’s Licensing Partner

For the past two and a half years, EVG has been the exclusive licensing partner for 10Best by USA Today,

Buh-Bye and Thank You, 2020!

It’s December. In a normal year, we would be speeding through a jam-packed holiday season. Parties, family traditions, shopping, and

PPC for Senior Living Communities

Senior living communities are facing a difficult time as they try to keep residents safe, follow recommended protocols, and still

The Best Ways to Shop Local this Holiday Season

The year is 2020 and the holidays look very different this time around. Instead of battling it out with your

SEO Basics for Small Businesses – Webinar

On October 16th, our SEO Director Laura Lee held a webinar covering the basics of SEO for small businesses. If