Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Try Interactive Content at Your Next Convention

According to industry organizations, approximately 90 million people attend as many as 300,000 conventions, conferences and trade shows in the

How To Target Millennials Effectively

You’ve seen all the articles hand-wringing about which industry the destructive millennial population will kill next. From napkins to diamonds

How to Do Long-Tail Keyword Research Using Google (and a Few Other Tools)

I’ve been in SEO for about 12 years now, which isn’t FOREVER, but it isn’t nothing! And in that time

Content Marketing for Financial Service Companies

Many financial service companies are now trying to add content marketing to their plates. This is great, but there are

How Influencer Marketing Works

Have you considered influencer marketing, but aren’t sure how to get started? You may choose to set it up in

Settling the Score: Discrepancies in Location Data from Analytics and AdWords

Have you ever noticed discrepancies in location data from Analytics and AdWords? Many marketers have, and it leaves them wondering:

What You Need to Know About Performing a Content Audit

When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re

Important Content Writing Skill: How to Self-Edit

I know what you’re thinking: But everything I say is so important! When you’re facing a word count, it can

Every Move You Make… I’ll Be Watching You: How Personalized Ads Work

Ever wonder why you see certain ads on your social media sites? Maybe something you were shopping for earlier, or

Addressing Data Privacy Concerns

With recent concerns coming to light about data privacy and social media, it’s more important than ever to be transparent

And So Begins Mobile-First Indexing

It’s finally time! For school to be out, for spring allergies to start going away (please!), and for mobile-first indexing.