Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Marketing to New Parents in the Digital Age

Between cookie tracking and targeted ads for online and offline shopping, it’s not uncommon for businesses to know about a

When Brands Break Trust

Trust is not an easy thing to acquire. It’s precious and fragile. Once a company builds trust around its brand,

The Frustrations of Non-Chronological News Feeds

While I’ve never been a huge fan of non-chronological news feeds on social media, I (and the rest of the

Ethical Issues in Content and Social Media Marketing

The past two years have made it clear that what people read online has a direct impact on their lives.

Offline Shopping & Targeted Ads

It has happened to a lot of us. Whether you’re in the store on the hunt for sports apparel or

WOW Moments: Chick-fil-A

If you follow me on LinkedIn, you know that I make efforts to call out amazing moments whenever they happen.

Companies That Stepped Up During Hurricane Florence

“When I was a boy and I would see scary things in the news, my mother would say to me,

What Should Go Into a Content Marketing Plan?

It doesn’t matter if you’ve been working with content marketing for a long stretch or if you’re just starting out,

Best KPIs for PPC, SEM

When you’re building a PPC account, you need to keep your goals in mind. This will affect everything from your

Strike the Right Balance in Content Marketing – Tips from Jerry Seinfeld

Jerry Seinfeld recently did an interview with The New York Times, and he had some important points about balance in

10 Common Content Marketing Myths

According to Julia McCoy’s article on the Content Marketing Institute’s blog, “9 Stats That Will Make You Want to Invest