Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

What You Need to Know About Content Marketing and Healthcare

In the age of Googling health symptoms to determine whether you need medical assistance or can get by with home

Good Content Can Solve Your Problems Before They Arise

When clients reach out to us for help, it’s usually after a problem has already arisen. But a solid, custom

Choose Your Own Adventure: Five Ways to Multiclass as a Writer

You’ve decided to embark on the quest of a writer. There are many writers in the world, but none are

3 Marketing Solutions for Senior Living Communities

Connecting with consumers is becoming more of a challenge every day. The digital revolution brought us the ability to form

Insert Humor Here: Comedy in Content Marketing

From afar, my straight-faced stare and skinny tie might make you wonder if I’m worthy to talk about humor, but

How Your Content Changes When a Lead Becomes a Customer

You’ve done it. You’ve successfully brought a lead all the way through your sales funnel and converted them into a

What is Content?

Simply put, content is any message you send an audience. Your company is producing content all the time, whether it

How to Use the Analytics Data You Gather

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

How Licensing Can Enhance Your Brand

What Is Licensed Content? Licensed content is content that is produced by a known (or recognized) third party editorial property

Senior Living Marketing: Boomers Continue to Break the Mold

According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. I reached that milestone

Outsourcing Content Dos and Don’ts

You can’t always do it all. In fact, when it comes to creating content, many people don’t feel that they