Content Marketing Case Study: Nintendo
OBJECTIVE
- Create public, transport-based map application for 10 major European cities in six languages for Nintendo’s DSi Transport Maps Volumes 1& 2
- Custom content was to be in the form of a quiz, with questions relating to each city and a photo of a venue or icon as the prize for correct guesses
SOLUTION
- EVG’s London team created unique editorial and images
- Emphasis was on quirky questions and locales
- Writers with in-depth local knowledge gave product wide appeal
RESULTS
- First app developed by Nintendo’s European office for an international market
- EVG executed job on time and budget and was less expensive than using Nintendo’s internal resources
- Take up was over 50% higher than expected
