Content Marketing Case Study: Nintendo

OBJECTIVE

  • Create public, transport-based map application for 10 major European cities in six languages for Nintendo’s DSi Transport Maps Volumes 1& 2
  • Custom content was to be in the form of a quiz, with questions relating to each city and a photo of a venue or icon as the prize for correct guesses

SOLUTION

  • EVG’s London team created unique editorial and images
  • Emphasis was on quirky questions and locales
  • Writers with in-depth local knowledge gave product wide appeal

RESULTS

  • First app developed by Nintendo’s European office for an international market
  • EVG executed job on time and budget and was less expensive than using Nintendo’s internal resources
  • Take up was over 50% higher than expected

Download the Nintendo Case Study

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