MSN recently launched its new and improved search engine bing.com, and the enhanced features are worth a closer look. Will this new engine affect your page traffic? Let’s break it down…
A standard web search on Bing returns a not-so-standard search engine results page (SERP). Listings appear with the meta title followed by just two lines of text and the URL. Standard. The new feature, however, is a detailed extended preview that pulls more information directly from the page and appears in a box to the right when you hover over the listing. This added information is similar in theory to Google’s extended snippets, which reinforces the need for quality SEO to appear throughout your entire site.
Local listings appear at the top of the page, and you can submit your property in the Local Listing Center. There is no guarantee you will appear in this section, but you can be sure to include accurate, complete information to improve your chances.