Microsoft and Yahoo have reached an agreement to partner in online search and advertising to try and quell Google’s domination of the online world. Microsoft will handle the search technology allowing them to run more searches through their new and improved engine Bing. Yahoo, on the other hand, will focus its efforts on audience properties, display advertising and mobile technology, according to Yahoo CEO Carol Bartz.
The partnership, however, will not be met without due examination by the Justice Department to ensure such a merger doesn’t violate federal antitrust regulations. Just last year Microsoft strongly opposed a similar proposed partnership between Google and Yahoo. That partnership never materialized, but Microsoft’s resistance to it will call even more attention to their latest move.