What actions are you taking now to achieve your goals? You may be accomplishing all but perhaps one or two pieces of your total goal puzzle. For example, if you have a need to have your information refreshed on a regular basis, and you just don’t have the resources, consider hiring an agency.
Does your overall content strategy include social media? If not, you may be way, way behind the proverbial curve. Social media is here to stay (for the moment). It’s time to start now. Don’t just set your intern up in front of a computer and set them loose across your social media channels. That’s just asking for disaster! Make sure you have an expert team in place, as well as a strong, structured strategy, complete with goals and metrics.
Not sure how/where to begin? Read blogs about social media and content marketing, give an agency a call and talk to an expert, or sit down with a team from your own office. I guarantee you that there is someone in your office that would jump at the chance to sell you on why you need to be social and tell you that your content needs to change.
Finally, laying out an entire content strategy is not possible without a strong understanding of your business. It’s about telling the story of your brand and creating an experience for the reader or viewer that makes them want to take that next step with you and forge a professional relationship.
Content marketing is about providing your target market with information that they need to know, packaged in a form that they can enjoy, benefit from, and ultimately crave more of. With a strong strategy, you can achieve your objectives and get on the road to strengthening your position in the market place. Are you implementing any of these practices within your organization? Let us know how.