Nothing builds trust like the truth, and most customers value truth and honesty above everything else. ~Natalie Doyle Oldfield
What is a trust badge?
A trust badge is a badge that you place on your website that is meant to convey that your company is trusted to provide exceptional services or products.
Imagine you’re in Charleston trying to find a place to eat, when you spot a restaurant with a badge on their window announcing “Voted 2021 Best Seafood in Charleston!” You’re more likely to dine there than to keep walking and hoping to stumble upon a better option, right?
Or imagine you’re dealing with back pain and looking for a local chiropractor. Then you see a website with a badge that proclaims, “Voted #1 Most Trusted in Dallas.” That’s reassuring, right?
When a brand, such as Aveeno, is recognized by a company (Parent Tested Parent Approved) for excellence, a publisher with a recognizable name (Newsweek) can partner with PTPA to publish this information, broadening the visibility of all names involved.
If your brand has been recognized in some way by a publisher, then you need to license that content or trust badge in order to use it on your site. The EVG team manages these types of licensing agreements.
How can I add a trust badge on my website
If your brand has been recognized in some way by a publisher, then you need to license a trust badge to use it on your site. The EVG team manages these types of licensing agreements.
What if I have content recognizing other brands on my website and want to make money from it?
If, like Newsweek, you’ve recognized the excellence of others through published content and you want the those brands to license your trust badge, EVG can handle the licensing agreements. By doing this, you can create a revenue stream and earn a return on your investment. Your reputation and degree of influence will dictate how profitable licensing badges, articles and other options are to your brand.
The EVG team can manage all of the small details. We can ensure the individual brands are in compliance with the agreement and ensure all parties have what they need.
What does a trust badge look like?
The EVG Brand Licensing Team has managed agreements with such notable publishers as BrandSpark, USA Today, Golfweek, Newsweek, and Android Headlines. Each publisher’s trust badge reflects their brand. How the recognized brand chooses to display the trust badge varies.