Content. If you want conversion of any kind you need to update your website’s content regularly. Being timely with site updates will demonstrate your organization’s activity in the industry. If your site’s written content remains consistent, consider updating images and testimonials. You can also use web analytics to measure traffic to specific pages in order to determine the necessity of the content or perhaps even the location of the information on your site.
Site templates. Don’t use a template that looks like it was created in 1995. Stick with the ever- changing trends but also remain loyal to your brand. Updating your website should not focus only on the aesthetics of the site. User experience functionalities should also play a role in updates. For example, perhaps you want to include a blog feed, a form submission link, anything that will make engagement with your audience easier. Update your site so that it allows your audience to interact with the content created for them.
New technology. Similar to templates, your site should adapt to new technology as it is introduced to the market. If your site isn’t already responsive, make it so. Mobile versions are a thing of the past. Using widgets for social media, online forms and calendars are another way for users to engage on a website.
Updating your website doesn’t have to be scary or stressful, but it will be beneficial to your organization. If you aren’t updating it people might assume that you aren’t doing anything worthwhile, you need to invest in your audience if you want them to invest in you. If you’ve found success in your personal or company websites please share your experiences with us!