Here at EVG, it’s no secret that “the Internet is a visual place” has been my mantra for the past year, and I’m not alone. Content marketers have been vocal about how visual content can tell stories and drive engagement.
Social media is the poster child for the efficacy of images and videos; how many personal Facebook movies have shown up in your Facebook news feed in the past 48 hours? Beyond anecdotal experience, a host of studies demonstrate the power of imagery to significantly increase the rate of engagement. Hubspot’s 2012 study found that Facebook posts with pictures had 104% more comments and 53% more likes than those without pictures.
Recently Higher Education Marketing published a blog post about leveraging the power of images. Aside from the careless repetition of the unsubstantiated ‘fact’ about how quickly our brains process visual data, the article makes a compelling case for why higher education should be making a concerted effort to utilize images as priceless content to engage with prospective students, alumni, parents and fans.