Google’s Caffeine and the Fight for High Search Rankings Online

Today, the tech world is abuzz about Google’s new, next-generation search infrastructure called “Caffeine.” This new search engine is still in the finishing stages, and Google is asking for developer feedback. If you try it out, you will notice it is super fast—but it is difficult to pick up on the changes that Google’s Caffeine brings to your searches. The tricky thing about Caffeine is it is going to perform “under the hood” of Google’s current search engine, so most users may not pick up on what has changed from the Google we are familiar with. Right now Google Caffeine is only 24 hours old, yet this new method of Google search may be changing the face of search even more than expected.

The Fight to Get Your Business in Page One of Search:

It is hard to speculate too much on Google’s Caffeine, but what we do know is that Social Media and live-time results are going to be more of a driving force in this new search engine than ever before. What does this mean for your business? Social Media and new content are going to become major players in getting high search rankings. Google is already starting to rank sites on the first page that have updated their content within a matter of hours. Now, Google Caffeine is going to be showing more search results from social media sites like Facebook, Twitter, and more.

As web and search professionals who help our clients maintain a good online image and reputation, our jobs are becoming increasingly more challenging. Now, our clients not only need well-written websites with competitive and highly trafficked keywords, but our clients also need to be interacting in the Social Media sphere—talking with customers, responding to mentions about their brands and services, producing videos and engaging in user-generated content and reviews about their brand. The online world is changing fast—are you ready?

10Best has been working with hotel chains and hospitality clients for 10 years now and although some things like having great web content will always be valuable, we constantly have to develop to offer our clients the most cutting-edge solutions to help maintain a great reputation and image online. We are releasing our new Social Media product, VinePulse in November, 2009, which harnesses the power of Social Media to make interacting on these channels more manageable for large hotel chains. Our product is going to scour over 100 million social media sites including OTA channels to bring all the mentions of your brand, and each property into an easily manageable dashboard so that your hotel can respond and begin to interact more fully in the Social Media world. The dashboard will deliver real-time results to the different stakeholders in your brand—corporate, brand level, regional managers, and general managers to offer reviews sorted by priority and sentiment, a hotel scorecard with analysis of performance on OTA channels, competitor analysis and more. With Search becoming more reliant on social media and user-generated content, responding to reviews online, interacting on twitter, engaging with happy and unhappy customers may seem like risky business, but it is the way of this “next-generation” search, as Google calls it.

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